Abstract This paper explores how thoroughly practitioners in small high-tech firms use tools in support of NPD activities. We present a mixed-methods study starting with a survey of 99 firms covering 76 tools across 12 functional perspectives on NPD, which shows wide variability in reported thoroughness of use. We investigate what drives this variability via 17 interviews. We find that the principal driver is institutional pressures that prioritise either rigorous process or pressure from targets. Based on these drivers and responses, we provide contingency-based advice as to how firms in different contexts can get the best results from using NPD tools.

中文翻译：

---

小型高科技公司 NPD 工具使用彻底性的驱动因素

摘要 本文探讨了小型高科技公司的从业者如何彻底使用工具来支持 NPD 活动。我们提出了一项混合方法研究，从对 99 家公司的调查开始，涵盖 76 种工具，涉及 NPD 的 12 个功能观点，这表明报告的使用彻底性存在很大差异。我们通过 17 次采访调查了是什么驱动了这种可变性。我们发现主要驱动因素是制度压力，优先考虑严格的流程或来自目标的压力。基于这些驱动因素和响应，我们就不同背景下的公司如何通过使用 NPD 工具获得最佳结果提供基于应急的建议。