Abstract Consumers increasingly face decisions among discrete and continuous choice alternatives. Deciding what to wear, watch, read and drive often includes alternatives that allow access for a period of time, as opposed to outright ownership of a good. Consumers may also want both, where access provides a wider variety of offerings than possible with ownership, and ownership provides greater assurance of availability. We propose a mixed discrete/continuous utility model for assessing the economic relationship between mixed decision variables. In application to two studies involving on-line music and videos, we find that commonly used models of choice mischaracterize the economic relationship between access and ownership. We explore the degree to which profit maximizing prices are dependent on correctly assessing whether access through subscription services are substitutes or complements to product ownership.

中文翻译：

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混合决策变量的选择模型

摘要消费者越来越多地面临离散和连续选择方案之间的决策。决定穿戴，观看，阅读和驾驶的物品通常包括允许一段时间访问的选择，而不是完全拥有商品。消费者可能还希望两者兼具，即访问权限提供的所有权种类比所有权所有权提供的种类更多，而所有权所有权则提供了更大的保证。我们提出了一种混合离散/连续效用模型来评估混合决策变量之间的经济关系。在应用于涉及在线音乐和视频的两项研究中，我们发现常用的选择模型错误地描述了访问和所有权之间的经济关系。