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The Arctic as a food producing region: Consumer perceptions and market segments
Canadian Journal of Agricultural Economics ( IF 9 ) Pub Date : 2020-09-18 , DOI: 10.1111/cjag.12255
Yang Yang 1 , Jill E. Hobbs 2 , David C. Natcher 2
Affiliation  

The Canadian Arctic is a unique food producing region. Much of the food produced in the Canadian Arctic has a strong tie with Indigenous cultures and communities, is produced or harvested in a pristine environment, and features species not commonly consumed in other parts of Canada. Building upon previous work and using data from a survey of Canadian consumers featuring a discrete choice experiment positioned around a seafood purchasing decision (Arctic Char), we use a latent class model to examine heterogeneity in consumer responses to Arctic food. We identify three groups (classes) of consumers who differ in the relative importance placed on geographic origin, Indigenous origin, wild harvested (vs. farmed), and certification for sustainability and authenticity. A class membership model explores the sociodemographic and psychographic characteristics differentiating consumers across these three groups, including food neophobia and consumers’ prior perceptions of the Arctic as a food producing region with respect to quality expectations, environmental and social impacts, Indigenous cultural origins, health, moral and price concerns. Our analysis sheds light onto Indigenous cultural origin as a novel type of credence attribute. We discuss implications for the Arctic food sector and for regional certification initiatives.

中文翻译:

北极作为食品产区:消费者的看法和市场细分

加拿大北极地区是独特的食品产区。加拿大北极地区生产的大部分食品与土著文化和社区有着紧密的联系,是在原始环境中生产或收获的,具有加拿大其他地区不常食用的物种。在以前的工作基础上,并使用来自加拿大消费者调查的数据,该数据具有围绕海产品购买决策(Arctic Char)进行的离散选择实验,我们使用潜在类模型来检验消费者对北极食品的反应的异质性。我们确定了三类(类别)的消费者,他们在地理原产地,土著原产地,野生收获(相对于耕作)以及可持续性和真实性认证方面的相对重要性不同。班级成员资格模型探索了将这三类消费者区分开来的社会人口统计学和心理特征,包括食品恐惧症和消费者对北极作为食品生产地区的先前看法,包括对质量的期望,对环境和社会的影响,土著文化的起源,健康,道德和价格问题。我们的分析揭示了土著文化起源是一种新型的信任属性。我们讨论了对北极食品部门和区域认证计划的影响。我们的分析揭示了土著文化起源是一种新型的信任属性。我们讨论了对北极食品部门和区域认证计划的影响。我们的分析揭示了土著文化起源是一种新型的信任属性。我们讨论了对北极食品部门和区域认证计划的影响。
更新日期:2020-11-19
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