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The Psychology of Luxury Consumption
Current Opinion in Psychology ( IF 4.162 ) Pub Date : 2021-06-01 , DOI: 10.1016/j.copsyc.2020.07.011
David Dubois, SungJin Jung, Nailya Ordabayeva

This review synthesizes the latest advances in the psychology behind consumption of luxury objects and experiences to which people typically feel strongly attached. We discuss novel drivers, forms, and consequences of luxury consumption from recent research. We propose that the psychology of luxury consumption is governed by a set of tensions between what luxury means to the self and the external forces that define luxury consumption. These tensions shape consumer behavior, from the level of desire for luxury products and services, to the types of signals viewed as luxury and acquired and displayed as such, and to post-consumption consequences of consuming luxury. We discuss how this tension-based framework offers future opportunities for the study of the drivers, forms, and consequences of luxury consumption.

中文翻译:

奢侈品消费心理学

这篇综述总结了人们通常对奢侈品的消费和体验背后的心理学最新进展。我们根据最新研究讨论了新颖的驱动因素,形式以及奢侈品消费的后果。我们认为,奢侈品消费的心理受奢侈品对自我的意义与定义奢侈品消费的外在力量之间的一系列紧张关系支配。这些紧张关系会影响消费者的行为,从对奢侈品产品和服务的需求水平,到被视为奢侈品并由此获得和展示的信号类型,再到消费奢侈品的消费后后果。我们将讨论这个基于紧张的框架如何为研究奢侈品消费的驱动因素,形式和后果提供未来的机会。
更新日期:2021-06-01
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