当前位置: X-MOL 学术Current Opinion in Psychology › 论文详情
Too good to go? Consumers’ replacement behaviour and potential strategies for stimulating product retention
Current Opinion in Psychology ( IF 4.162 ) Pub Date : 2021-06-01 , DOI: 10.1016/j.copsyc.2020.07.014
Renske van den Berge, Lise Magnier, Ruth Mugge

Many products are disposed of before they have reached the end of their functional life. New technological developments and trends in fashion seem to accelerate consumers' replacement of products. From an environmental perspective, such early replacement is undesirable. In this paper, we emphasize that product replacement is not only based on rational decision making. Emotional, functional, social, epistemic and conditional values can influence the value trade-offs that consumers make during the decision to either retain an owned product or replace it with a new one. Several strategies are discussed that can increase the owned product's values and stimulate retention via product attachment, sustaining aesthetic value, stimulating product care and maintenance, and enabling upgradeability.

中文翻译:

太好了吗?消费者的替代行为和刺激产品保留的潜在策略

许多产品在达到其使用寿命之前就已被丢弃。时尚的新技术发展和趋势似乎加速了消费者对产品的替换。从环境的角度来看,这种早期更换是不可取的。在本文中,我们强调产品更换不仅基于理性决策。情感,功能,社会,认知和条件价值可以影响消费者在决定保留自己的产品或用新产品替代产品时做出的价值折衷。讨论了几种策略,这些策略可以提高自有产品的价值,并通过产品附着,维持美学价值,刺激产品保养和维护以及实现可升级性来刺激保留。
更新日期:2021-06-01
全部期刊列表>>
2021中国学者有奖调研
JACS
材料科学跨学科高质量前沿研究
中国作者高影响力研究精选
虚拟特刊
屿渡论文,编辑服务
何川
清华大学
郭维
上海中医药大学
华东师范大学
北京大学许言
楚甲祥
西湖石航
上海交大
北理工
隐藏1h前已浏览文章
课题组网站
新版X-MOL期刊搜索和高级搜索功能介绍
ACS材料视界
南开大学
张韶光
华辉
天合科研
x-mol收录
试剂库存
down
wechat
bug