Many products are disposed of before they have reached the end of their functional life. New technological developments and trends in fashion seem to accelerate consumers' replacement of products. From an environmental perspective, such early replacement is undesirable. In this paper, we emphasize that product replacement is not only based on rational decision making. Emotional, functional, social, epistemic and conditional values can influence the value trade-offs that consumers make during the decision to either retain an owned product or replace it with a new one. Several strategies are discussed that can increase the owned product's values and stimulate retention via product attachment, sustaining aesthetic value, stimulating product care and maintenance, and enabling upgradeability.

中文翻译：

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太好了吗？消费者的替代行为和刺激产品保留的潜在策略

许多产品在达到其使用寿命之前就已被丢弃。时尚的新技术发展和趋势似乎加速了消费者对产品的替换。从环境的角度来看，这种早期更换是不可取的。在本文中，我们强调产品更换不仅基于理性决策。情感，功能，社会，认知和条件价值可以影响消费者在决定保留自己的产品或用新产品替代产品时做出的价值折衷。讨论了几种策略，这些策略可以提高自有产品的价值，并通过产品附着，维持美学价值，刺激产品保养和维护以及实现可升级性来刺激保留。