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Introducing Constraints to Improve New Product Development Performance
Research-Technology Management ( IF 2.2 ) Pub Date : 2020-09-02 , DOI: 10.1080/08956308.2020.1790238
Susanne Bix , Peter Witt

Abstract Overview: Cross-functional integration is vital to help new product development initiatives succeed. We conducted a qualitative study of the new product development process for electrified cars with a focus on the interface between design and manufacturing. We considered engineering, business, and sociological perspectives to address cross-functional integration from different viewpoints and identified shortcomings of existing theory. We developed a new method to introduce constraints to facilitate cross-functional integration. The constraints introduced serve as stimuli for designers to consider their cross-functional counterparts’ requirements during the design process. Introducing constraints positively impacts cross-functional integration and creativity. Practitioners can use constraints with intention to steer their design processes in a purposeful direction.

中文翻译:

引入约束以提高新产品开发性能

摘要概述:跨职能集成对于帮助新产品开发计划取得成功至关重要。我们对电动汽车的新产品开发过程进行了定性研究,重点是设计和制造之间的接口。我们考虑了工程、商业和社会学的观点,从不同的角度解决跨职能整合问题,并确定了现有理论的不足之处。我们开发了一种新方法来引入约束以促进跨功能集成。引入的约束作为激励设计者在设计过程中考虑其跨职能对应方的要求。引入约束会对跨职能整合和创造力产生积极影响。
更新日期:2020-09-02
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