Abstract Disruptive business model innovation (BMI) is a threat to incumbents. This study elaborates a new approach, developing a novel business model (BM) swiftly, to dealing with this threat rather than either imitating disruptive BMI or strengthening the existing BM as prescribed in the literature. Findings show that incumbent firms can swiftly develop a new BM through a two stage process. In the separation stage, firms establish autonomous units to experiment via experiential learning, which creates multiple BMs in co-existence. Subsequently, in the integration stage, the various BMs are consolidated into an integrated new BM, via learning from other industries.

中文翻译：

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以实物回应：现有企业如何快速应对颠覆性的商业模式创新？

摘要 颠覆性商业模式创新 (BMI) 对现有企业构成威胁。本研究阐述了一种新方法，即快速开发新的商业模式 (BM) 来应对这种威胁，而不是模仿破坏性的 BMI 或按照文献中的规定加强现有的 BM。调查结果表明，现有公司可以通过两个阶段的过程迅速开发新的 BM。在分离阶段，企业通过体验式学习建立自主单元进行实验，从而创建多个共存的 BM。随后，在整合阶段，通过向其他行业学习，将各种BM整合为一个集成的新BM。