Affective design is the inclusion or representation of human emotions and subjective impressions in product design processes. In affective design, a number of different scales are commonly used to reveal and measure subjective emotions related to the design features of products. Osgood's Semantic Differential Scale (SDS) is one of the scales that has often been used for this purpose. However, there are some drawbacks in the SDS due to the ordinal nature of the scale that leads to losses or distortions of a significant amount of information and this makes it difficult to justify parametric statistical analysis. In this study, two scales, namely a Labeled Affective Magnitude (LAM) scale and a Fuzzy Linguistic scale, are developed. The LAM scale is an alternative scale based on magnitude estimation and has ratio properties. The Fuzzy Linguistic scale is an interval scale for which responses are linguistic descriptors that are identified with fuzzy numbers or intervals. The scales were developed for tactile feelings because they are an important factor in product evaluation. Statistical analysis was conducted to compare the scales. There was no significant difference between the newly constructed fuzzy scale and 11 point SDS, whereas there was a significant difference between the newly constructed LAM scale and 11 point SDS.

中文翻译：

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为触觉建立标签的情感量表和模糊语言量表

情感设计是产品设计过程中人类情感和主观印象的包含或表示。在情感设计中，通常使用许多不同的量表来揭示和衡量与产品的设计特征有关的主观情感。Osgood的语义差异量表（SDS）是经常用于此目的的量表之一。但是，由于量表的序数性质，SDS中存在一些缺陷，这会导致大量信息的丢失或失真，这使得难以证明参数统计分析的合理性。在这项研究中，开发了两个量表，即标记情感量（LAM）量表和模糊语言量表。LAM比例尺是基于幅度估计的替代比例尺，具有比率特性。模糊语言量表是一种区间量表，对于该区间量表，响应是用模糊数字或区间标识的语言描述符。量表是为触感而开发的，因为它们是产品评估中的重要因素。进行统计分析以比较量表。新构建的模糊量表和11点SDS之间没有显着差异，而新构建的LAM量表和11点SDS之间没有显着差异。