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The role of space in the business models of microbreweries
Applied Geography ( IF 4.732 ) Pub Date : 2020-12-01 , DOI: 10.1016/j.apgeog.2020.102303
Piotr Pachura

Abstract The objective of this study is to analyze the role and significance of space in business models in the microbrewery sector. Microbreweries, as a research focus, can be regarded as unique, not only in terms of growth trends and their social causes, but also because of the very strong links with local contextual space. The research methodology comprised an interdisciplinary literature research, quantitative description of the sector, and finally the empirical inquiry into local microbreweries and a local community of craft beer consumers. The consequence of the research is the development of an original proposition of a specific business model canvas for microbreweries. This model focuses on the importance of local space in the context of a value offered by microbreweries and the role of local networks.

中文翻译:

空间在小型啤酒厂商业模式中的作用

摘要 本研究的目的是分析空间在微型啤酒行业商业模式中的作用和意义。微型啤酒厂作为一个研究重点,不仅在增长趋势及其社会原因方面,而且因为与当地环境空间的紧密联系,可以被视为独一无二的。研究方法包括跨学科文献研究、对该行业的定量描述,最后是对当地小型啤酒厂和当地精酿啤酒消费者社区的实证调查。研究的结果是为小型啤酒厂开发了一个特定商业模式画布的原始命题。该模型侧重于本地空间在小型啤酒厂提供的价值和本地网络的作用的背景下的重要性。
更新日期:2020-12-01
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