‘Cultured’ meat has attracted a considerable amount of investor and media interest as an early-stage technology. Despite uncertainties about its future impact, news media may be contributing to promissory discourses, by stressing the potential benefits from cultured meat to the environment, health, animal welfare, and feeding a growing population. The results from a content analysis of 255 articles from 12 US and UK traditional media from 2013 to 2019 show that much of the coverage is prompted by the industry sector, whose representatives are also the most quoted. Positive narratives about cultured meat are much more prominent than cautionary ones. Our findings support previous scholarship on other emerging technologies which concluded that with important variations, media treatments are largely positive.

中文翻译：

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2013-2019 年美国和英国传统媒体对养殖肉类的报道：驱动因素、来源和相互竞争的叙述

“养殖”肉作为一种早期技术，吸引了大量投资者和媒体的兴趣。尽管对其未来的影响存在不确定性，但新闻媒体可能会通过强调养殖肉类对环境、健康、动物福利和养活不断增长的人口的潜在益处，为承诺话语做出贡献。对 2013 年至 2019 年来自 12 家美国和英国传统媒体的 255 篇文章的内容分析结果表明，大部分报道是由行业部门推动的，其代表也是被引用最多的。关于人造肉的正面叙述比警示性叙述要突出得多。我们的研究结果支持先前关于其他新兴技术的学术研究，该研究得出的结论是，由于存在重要差异，媒体处理在很大程度上是积极的。