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Understanding continuance intention to play online games: roles of self-expressiveness, self-congruity, self-efficacy, and perceived risk
Behaviour & Information Technology ( IF 3.7 ) Pub Date : 2020-09-01 , DOI: 10.1080/0144929x.2020.1811770
Tripti Ghosh Sharma 1 , Juho Hamari 2 , Ankit Kesharwani 3 , Preeti Tak 3
Affiliation  

ABSTRACT

The current study investigates the motivation to explore the expansive possibilities online games provide for identity development, in addition to the widely studied gaming consumption value motivations. This study develops an integrated framework from the perspective of the identity, self-congruity, self-efficacy, and consumption value theories for a holistic appreciation of online gaming motivations. Data were collected from active online gamers and structural equation modelling was employed to test the hypotheses. The findings suggest that self-expressiveness positively influences continued intentions to play games and, in turn, is impacted by self-congruity. Self-efficacy is also found to impact users’ continuance intention for online games. Further, the results re-affirm the importance of hedonic (perceived enjoyment) and utilitarian (perceived usefulness) consumption values on gamers’ continuance intentions in an online gaming context. Through multi-group analysis, this study also highlights the influence of perceived risk in shaping the continuance intentions. Findings suggest that the impact of perceived enjoyment, perceived usefulness, self-expressiveness, and self-congruity on continuance intention is enhanced in the presence of high risk; the reverse holds true for self-efficacy. The key practical implications of the findings are discussed.



中文翻译:

了解玩网络游戏的持续意图:自我表达、自我一致性、自我效能和感知风险的作用

摘要

目前的研究除了广泛研究的游戏消费价值动机之外,还调查了探索在线游戏为身份发展提供广泛可能性的动机。本研究从身份、自我一致性、自我效能和消费价值理论的角度开发了一个综合框架,以全面了解在线游戏动机。从活跃的在线游戏玩家那里收集数据,并采用结构方程模型来检验假设。研究结果表明,自我表达对持续玩游戏的意图产生积极影响,反过来又受到自我一致性的影响。自我效能感也会影响用户对网络游戏的持续意愿。进一步,结果再次确认了享乐(感知享受)和功利(感知有用)消费价值对在线游戏环境中游戏玩家持续意图的重要性。通过多组分析,本研究还强调了感知风险对塑造持续意图的影响。研究结果表明,在存在高风险的情况下,感知享受、感知有用性、自我表达和自我一致性对持续意图的影响会增强;自我效能则相反。讨论了研究结果的关键实际意义。研究结果表明,在存在高风险的情况下,感知享受、感知有用性、自我表达和自我一致性对持续意图的影响会增强;自我效能则相反。讨论了研究结果的关键实际意义。研究结果表明,在存在高风险的情况下,感知享受、感知有用性、自我表达和自我一致性对持续意图的影响会增强;自我效能则相反。讨论了研究结果的关键实际意义。

更新日期:2020-09-01
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