Abstract Conceptual design is a decisive stage in the new product development process and responsible for the originality and uniqueness of a product. Also, it is in this stage where technical feasibility becomes a critical issue in time. Simultaneously, there is an increasing pressure for developing new products faster, which demands more original, practical, and faster solutions from the conceptual design stage. This article demonstrates that the combination of the Theory of Inventive Problem Solving (TRIZ) with the System Dynamics Simulation can face this challenge. Results underline the following advantages: (1) The ability to assist the decision making process; (2) The capacity to identify the critical problem to solve; (3) The evaluation and simulation of conceptual design.

中文翻译：

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通过动态仿真评估概念设计：基于 TRIZ 和系统动力学的建议

摘要 概念设计是新产品开发过程中的决定性阶段，负责产品的原创性和独特性。此外，正是在这个阶段，技术可行性成为一个关键问题。同时，更快开发新产品的压力也越来越大，这需要从概念设计阶段开始提供更多原创、实用、更快的解决方案。本文展示了创造性问题解决理论 (TRIZ) 与系统动力学仿真的结合可以应对这一挑战。结果强调了以下优势： (1) 辅助决策过程的能力；(2) 识别要解决的关键问题的能力；(3) 概念设计的评估和模拟。