Abstract Determining how to design persuasive information security messages to increase employees’ engagement in protection-motivated behaviors is an important organizational objective. Information security messages that are argument-based have been shown to effectively elicit employees’ protection-motivated behaviors. The mechanism by which cue-based information security messages persuade employees to engage in protection-motivated behaviors is not clear. This paper applies the lenses of the elaboration likelihood model (ELM) and herd theory to propose a comprehensive conceptual model which explains how security argument persuasiveness and popularity cues influence individuals’ cognitive attitude and herd mentality and subsequently influence employees’ protection-motivated behaviors. The results have implications for designing effective information security messages for organizational information security management.

中文翻译：

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在信息安全消息说服力中整合细化似然模型和羊群理论

摘要 确定如何设计有说服力的信息安全消息以增加员工对保护动机行为的参与是一个重要的组织目标。基于论证的信息安全消息已被证明可以有效地激发员工的保护动机行为。基于线索的信息安全消息说服员工参与保护动机行为的机制尚不清楚。本文运用阐述似然模型 (ELM) 和羊群理论的视角，提出了一个综合概念模型，该模型解释了安全论证的说服力和流行线索如何影响个人的认知态度和羊群心态，进而影响员工的保护动机行为。