High-value agriculture in India is witnessing a transformation, specifically in fresh fruits and vegetables (FFV). Supply chain stakeholders, mainly small and marginal farmers, receive a very minimal share in consumer rupee due to market uncertainty, high post-harvest losses, information asymmetry, lack of processing facilities and the erratic demand-supply situation. The current study draws from an extensive review to propose a competitive, inclusive, sustainable and scalable supply chain model of primary processing centers connecting farmers directly and efficiently with consumers. The proposed model will connect producers with the rest of the supply chain and streamline the supply chain process to reduce post-harvest losses as much as possible. The integration of a market information system will ensure transparency to help in better decision-making, reduced intermediaries and information asymmetry for producers, as well as the systematic disposal of the produce. The model will increase the efficiency of the FFV supply chain and has practical implications for agribusiness management and policymakers in relation to FFV supply chain development in India.

中文翻译：

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数字化整合以提高市场效率和小农户的包容：新鲜水果和蔬菜供应链的建议模型

印度的高价值农业正在发生转变，特别是在新鲜水果和蔬菜（FFV）方面。由于市场不确定性，收获后损失高，信息不对称，缺乏加工设施以及供需状况不稳定，供应链利益相关者（主要是小规模和边际农民）在消费者卢比中所占的份额很小。当前的研究来自广泛的综述，提出了一个竞争，包容，可持续和可扩展的初级加工中心供应链模型，该模型将农民直接有效地与消费者联系起来。提议的模型将生产者与供应链的其余部分联系起来，并简化供应链流程，以尽可能减少收获后的损失。市场信息系统的整合将确保透明度，以帮助更好地进行决策，减少中间商和减少生产者的信息不对称以及系统地处置农产品。该模型将提高FFV供应链的效率，并在印度FFV供应链发展方面对农业综合企业管理和政策制定者具有实际意义。