Abstract Ongoing debates highlight the need for continuous business model innovation for inducing disruptive dynamics. However, the conceptual or qualitative nature of studies impede the formulation of confirmatory statements. We collected survey data from 98 German strategy executives and performed partial least squares structural equation modelling to study the antecedents and sub-constructs of value proposition innovation (VPI). Results suggest that VPI-based activities regarding new offerings and channels fully mediate the relationship between dynamic capabilities and disruptive innovation. This study contributes by unfolding the business model problem inherent to disruptive innovation and providing confirmatory statements, thereby spurring theory development of disruption.

中文翻译：

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揭示颠覆者的商业模式创新活动：证明动态能力与价值主张创新之间的关系

摘要 正在进行的辩论强调了持续商业模式创新以引发颠覆性动态的必要性。然而，研究的概念或定性性质阻碍了确证陈述的形成。我们收集了 98 位德国战略高管的调查数据，并进行了偏最小二乘结构方程建模，以研究价值主张创新 (VPI) 的前因和子结构。结果表明，关于新产品和渠道的基于 VPI 的活动完全调节了动态能力和颠覆性创新之间的关系。本研究通过揭示颠覆性创新固有的商业模式问题并提供验证性陈述来促进颠覆性理论的发展。