‘Green’ business models1 have received considerable political and financial support, which for the public is a validation of the sustainability of the business models. The sustainability performance seems, however, often questionable, and the purpose of this paper is to investigate the performance of a specific public support programme for green business models. Based on an analytical framework of key elements of life cycle assessment (LCA), 14 business models supported financially by the Danish Fund for Green Business Development were investigated. This included text analysis and interviews with companies receiving funding. Results document that despite clear ambitions of improving environmental performance, life cycle assessment and other quantitative methods are rarely applied among supported companies to document the environmental benefits of their green business models. Furthermore, the companies rarely consider substitution and alternatives or apply a holistic perspective in terms of impacts. There is an urgent need to strengthen credibility of public support programme on the performance of green business models. The LCA community has, as expert community, a special role in pointing at the implications and need of documenting environmental performance.

中文翻译：

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支持“绿色”商业模式的绿色程度如何？生命周期方法进入公共支持计划的时间

“绿色”商业模式1获得了相当多的政治和财政支持，这对公众来说是对商业模式可持续性的验证。然而，可持续性表现似乎经常受到质疑，本文的目的是调查特定的绿色商业模式公共支持计划的表现。基于生命周期评估 (LCA) 关键要素的分析框架，对丹麦绿色商业发展基金资助的 14 种商业模式进行了调查。这包括文本分析和对接受资助的公司的采访。结果表明，尽管改善环境绩效的雄心明确，支持的公司很少采用生命周期评估和其他量化方法来记录其绿色商业模式的环境效益。此外，公司很少考虑替代和替代方案，也很少考虑影响的整体观点。迫切需要加强公共支持计划对绿色商业模式绩效的可信度。LCA 社区作为专家社区，在指出记录环境绩效的影响和需要方面发挥着特殊作用。