Peer-to-peer (P2P) accommodation is considered as an important subsector of the ‘sharing economy’. P2P sharing economy (SE) platforms bring mostly individual actors called ‘peers’ together to create value. In general, interactions among peers in P2P SE platforms are considered novel and social with communal feelings such as friendliness and social satisfaction (Perren and Kozinets 2018 Perren, R. , and R. V.Kozinets . 2018. “Lateral Exchange Markets: How Social Platforms Operate in a Networked Economy.” Journal of Marketing 82 (1): 20–36. doi.org/10.1509/jm.14.0250.[Crossref], [Web of Science ®] , [Google Scholar], Lateral Exchange Markets: How Social Platforms Operate in a Networked Economy) and some research attention has been paid to peer interaction dynamics on P2P accommodation platforms in recent years. This study employs homophily, a potential user interaction dynamic but rarely studied in the context of SE platforms, and investigates its impact on peer-consumer behaviour in a P2P accommodation platform. We also examine homophily drivers in the context of accommodation sharing platforms. Our results suggest that homophily does contribute to peer-users’ consumption intention through trust and attitude, and that ethnicity and gender, two strong homophily factors identified in the literature, do not have statistically significant effects on homophily in this context. However, qualitative analysis of open-ended questions suggests that other homophily factors may be more influential in the accommodation sharing economy context. We believe that this study makes a meaningful contribution by expanding our understanding of peer-users’ interaction dynamics in the context of accommodation sharing platforms.

点对点（P2P）住宿被认为是“共享经济”的重要子行业。P2P共享经济（SE）平台将大多数被称为“对等”的参与者聚集在一起，以创造价值。通常，P2P SE平台中的对等方之间的交互被认为是新颖和社交的，具有友善和社交满意度等公共感觉（Perren和Kozinets 2018 Perren，R .和RV Kozinets。2018。“横向交易市场：社交平台在网络经济中的运作方式。” 市场营销杂志82（1）：20 – 36。doi.org/10.1509/jm.14.0250。[Crossref]，[Web of Science®]， [Google Scholar]，横向交易市场：社交平台在网络经济中的运作方式），近年来对P2P住宿平台上的同位体互动动态给予了一些研究关注。这项研究采用了同质性，即潜在的用户交互动态，但很少在SE平台的上下文中进行研究，并研究了其对P2P适应平台中对等消费者行为的影响。我们还将在住宿共享平台的背景下检查同构驱动程序。我们的研究结果表明，同质性确实通过信任和态度促进了对等用户的消费意图，而种族和性别是文献中确定的两个强大的同质性因素，在这种情况下对同质性没有统计学上的显着影响。然而，对开放式问题的定性分析表明，其他同质因素在共享住宿经济环境中可能更具影响力。我们相信，这项研究通过扩大我们对住宿共享平台中对等用户交互动态的理解，可以做出有意义的贡献。