ABSTRACT

Product characteristics of wearable devices have large impacts on users’ initial trust as users intend to adopt wearable devices, which further impacts wearable devices' use intention. This paper aims at investigating the impacts of wearable device product characteristics on consumers’ initial trust based on four factors: wearability, functionality, personalization, and integration. Through a questionnaire survey method, 328 valid questionnaires were obtained. The empirical analysis results from the structural equation model analysis show that wearability, functionality, and integration factors have significant impacts on the initial trust of wearable devices. The conclusions of the study can provide references for the future research on the initial trust of wearable devices, and point out the direction of product development for wearable device manufacturers.

摘要

可穿戴设备的产品特性对用户的初始信任有很大影响，因为用户打算采用可穿戴设备，进而影响可穿戴设备的使用意愿。本文旨在基于可穿戴性、功能性、个性化和集成性四个因素研究可穿戴设备产品特性对消费者初始信任的影响。通过问卷调查法，收回有效问卷328份。结构方程模型分析的实证分析结果表明，可穿戴性、功能性和集成性因素对可穿戴设备的初始信任有显着影响。研究结论可为未来可穿戴设备初始信任的研究提供参考，