In light of increasing attention on biofortified products from the institutional, scientific and industrial worlds, we investigate consumer knowledge, consumer choice, the relationship between consumer choice and lifestyles, willingness to pay, and factors influencing consumer groups regarding biofortified foods. Complicating the matter is the lack of a clear definition of biofortified foods in the last proposal of the Codex Alimentarius Commission dated 26 November 2018. Research has shown the importance of market information and variables related to lifestyle, socio-demographic characteristics, knowledge of nutritional principles, and diet, to understanding consumers’ purchase and consumption choices regarding biofortified products. Our research shows that at present the potential consumer of biofortified food products is generally confused and uninformed, conditions that, even when there is a high willingness to pay, limit purchases of biofortified products. Even in the absence of a concise definition and clear labelling at a globally recognized level, in Italy biofortified products are increasingly widespread (products biofortified with selenium, iodine, etc.), confirming consumer demand for this category of product.

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购买生物强化食品的消费者行为

鉴于机构、科学和工业界对生物强化产品的日益关注，我们调查了消费者知识、消费者选择、消费者选择与生活方式之间的关系、支付意愿以及影响生物强化食品消费群体的因素。使问题复杂化的是，食品法典委员会于 2018 年 11 月 26 日提交的最后一份提案中缺乏对生物强化食品的明确定义。研究表明，与生活方式、社会人口特征、营养原则知识相关的市场信息和变量的重要性和饮食，以了解消费者对生物强化产品的购买和消费选择。我们的研究表明，目前生物强化食品的潜在消费者普遍感到困惑和不知情，即使支付意愿很高，也会限制生物强化产品的购买。即使没有全球公认的简明定义和明确标签，意大利生物强化产品（用硒、碘等生物强化的产品）也越来越普遍，这证实了消费者对此类产品的需求。