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A dynamic pricing model for location based systems by using spherical fuzzy AHP scoring
Journal of Intelligent & Fuzzy Systems ( IF 2 ) Pub Date : 2020-07-31 , DOI: 10.3233/jifs-189097
Basar Oztaysi 1 , Sezi Cevik Onar 1 , Cengiz Kahraman 1
Affiliation  

Location-Based Systems enable novel business models that can locate a person and send an action or message to him/her. One of the most commonly adopted location-based business models is location-based advertisements. Companies can send customized messages to target customers by using location-basedads. The model is promising since the conversion rate of the customers is high. On the other side, since the customers can be targeted based on their locations and interests, the price of the advertisement should be modeled a dynamic pricing model. In this study, we propose a dynamic pricing model for location-based ads by using the Spherical Fuzzy AHP method.

中文翻译:

基于球形模糊AHP评分的定位系统动态定价模型。

基于位置的系统可以实现新颖的商业模式,该模式可以定位一个人并向他/她发送动作或消息。基于位置的广告是最普遍采用的基于位置的业务模型之一。公司可以使用基于位置的广告向目标客户发送定制的消息。该模型很有希望,因为客户的转换率很高。另一方面,由于可以根据客户的位置和兴趣来为其定位目标,因此应该为广告的价格建模动态定价模型。在这项研究中,我们通过使用球形模糊AHP方法为基于位置的广告提出了一种动态定价模型。
更新日期:2020-08-04
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