Abstract

Front-of-pack nutritional label (FOPL) systems have been developed worldwide to amplify and simplify nutritional information and induce healthier choices. This study explores consumers’ internal reactions – in terms of subjective understanding and liking – to a new FOPL: the NutrInform Battery. The investigation aims to assess the clear comprehension by consumers of the information provided by the NutrInform Battery FOPL scheme, based on a sample of 200 Italian respondents, in a real-life setting, with products representative of the most widely consumed food categories, using a between-subject design. Participants were randomly assigned to one of the two conditions: products marked with NutrInform Battery or Nutri-Score labels. The results provided evidence of the effectiveness of NutrInform Battery in being perceived by consumers as an informative FOPL scheme. Specifically, consumers found NutrInform Battery more informative and helpful than Nutri-Score in terms of their understanding of the product composition.

摘要

包装正面营养标签 (FOPL) 系统已在全球范围内开发，以放大和简化营养信息并引导更健康的选择。本研究探讨了消费者对新 FOPL：NutrInform 电池的内部反应——在主观理解和喜好方面。该调查旨在评估消费者对 NutrInform Battery FOPL 计划提供的信息的清晰理解，基于 200 名意大利受访者的样本，在现实生活环境中，产品代表最广泛消费的食品类别，使用学科间设计。参与者被随机分配到以下两种情况之一：标有 NutrInform Battery 或 Nutri-Score 标签的产品。结果证明了 NutrInform Battery 在被消费者视为信息丰富的 FOPL 计划方面的有效性。具体而言，消费者发现 NutrInform Battery 比 Nutri-Score 对产品成分的理解更具信息性和帮助性。