The present study investigates about the diffusion of sustainability innovation practices in the hotels/resorts of Himachal Pradesh and J&K which are two very crucial states of India, tourists-wise and location-wise. The paper investigates about the percentage of the hotels that have implemented such practices and also the major reasons behind adoption or non-adoption of such practices. To investigate the responses, the research uses Rogers’ theory of diffusion of innovation which hypothesizes that adoption of such practices depends upon characteristics of the innovation and that of the innovator. The study has been conducted in two northern states of India, viz. Himachal Pradesh and J&K, in 120 hotels belonging to different districts of the two states as these two states represent more than 50% of the northern Himalayan region of India. A study also tries to develop a new instrument to measure environmental sustainability innovations measures in Indian context. Relationships have been established with the help of ANOVA, correlations and regression analysis. The results of the investigation have come out with the findings that the high level of environmental opinion leadership of hotels/resorts is the strongest predictor of the adoption of sustainability innovations. The perceived relative advantage and the trialability of the hotels/resorts are only partially correlated. These results can be extremely useful for the government, innovators, change agents, as well as suppliers of the hotel industry of India and can also be a guide on how to further diffuse sustainability. This study provides a valuable contribution to the emerging fields of hotel sustainability and diffusion of sustainability innovations. Adopting the suggested innovative practices can dramatically transform the way in which the hotels/resorts offer their services and products and hence play a leading role in building a progressive society that promotes a lifestyle that is sustainable.

中文翻译：

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通过可持续性创新实现环境可持续性

本研究调查了喜马偕尔邦和 J&K 这两个非常重要的印度州，游客和地点的酒店/度假村中可持续性创新实践的传播。本文调查了实施此类做法的酒店的百分比，以及采用或不采用此类做法的主要原因。为了调查这些反应，该研究使用了罗杰斯的创新扩散理论，该理论假设此类实践的采用取决于创新的特征和创新者的特征。该研究是在印度北部的两个邦进行的，即。喜马偕尔邦和 J&K 位于两国不同地区的 120 家酒店中，因为这两个州代表了印度喜马拉雅北部地区 50% 以上的面积。一项研究还试图开发一种新工具来衡量印度背景下的环境可持续性创新措施。在方差分析、相关性和回归分析的帮助下建立了关系。调查结果表明，酒店/度假村的高水平环境舆论领导力是采用可持续性创新的最有力预测因素。酒店/度假村的感知相对优势和可试用性仅部分相关。这些结果对政府、创新者、变革推动者以及印度酒店业的供应商非常有用，也可以指导如何进一步传播可持续性。本研究为酒店可持续性和可持续性创新的传播等新兴领域做出了宝贵贡献。采用建议的创新实践可以极大地改变酒店/度假村提供服务和产品的方式，从而在建设一个促进可持续生活方式的进步社会方面发挥主导作用。