Abstract This study addresses climate-friendly behaviors in three different domains, namely, conservation behavior, social climate protection, and climate citizenship. We tested the effect of psycho-social, cognitive, and socio-demographic factors on different climate-friendly behaviors on a quota sample of Austrian citizens (n = 499). All types of factors investigated were found to influence at least one type of behavior; most of the effects however were small or moderate. The willingness to sacrifice existing conveniences turned out to be the most important predictor for all three types of climate-friendly behaviors. Increasing age was positively associated with climate-friendlier behaviors. Gender showed reverse effects for conservation behavior and climate citizenship, i.e. female participants perform better with regards to conservation behavior, and male participants with regards to climate citizenship. As the most relevant predictors for climate-friendliness cannot be directly targeted by policy measures, it is proposed that behavioral policies aim at establishing suitable circumstances in order for climate-friendly behaviors to thrive rather than hoping for individual behavior changes as a result of growing concern, awareness, or improved knowledge.

中文翻译：

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没有牺牲就没有荣耀——普通人群中气候（不）行动的驱动因素

摘要 本研究涉及三个不同领域的气候友好行为，即保护行为、社会气候保护和气候公民。我们在奥地利公民的配额样本（n = 499）上测试了心理社会、认知和社会人口因素对不同气候友好行为的影响。研究发现所有类型的因素都会影响至少一种类型的行为；然而，大多数影响很小或中等。事实证明，牺牲现有便利的意愿是所有三种气候友好行为的最重要预测因素。年龄增加与气候友好行为呈正相关。性别对保护行为和气候公民身份显示出相反的影响，即 女性参与者在保护行为方面表现更好，男性参与者在气候公民方面表现更好。由于政策措施不能直接针对气候友好性最相关的预测因素，因此建议行为政策旨在建立合适的环境，以使气候友好行为蓬勃发展，而不是希望因日益关注而导致个人行为发生变化、意识或改进的知识。