Design Science Research (DSR) in the information systems (IS) field is, at its essence, about Digital Innovation (DI). Innovative sociotechnical design artifacts involve digital information technologies (IT) being used in ways that result in profound disruptions to traditional ways of doing business and to widespread societal changes. The pervasiveness of DI means that the individuals involved in bringing it about have diverse backgrounds, including application specialists, software engineers, data scientists, business managers, economists, venture capitalists, various user groups, and entrepreneurial leaders. This range of backgrounds means that DI, much more than traditional innovation, leads to varied perspectives on the methods and tools to be used in the development of effective and evolvable complex systems incorporating digital innovations. In this paper we present a new matrix approach to DI based on DSR, entrepreneurship, and innovation theories. Clear strategic guidance allows these multiple stakeholders to make sense of the diverse landscape and to understand when and how different entrepreneurial strategies for innovation can best be applied. We define the combined DSR and DI matrix approach in terms of four strategies: invention; advancement; exaptation; and exploitation and their associated DI practices. The research contribution is a novel DSR-DI matrix process model. This model extends entrepreneurship theory as it enriches effectuation thinking with more detailed process guidance for ambidextrous entrepreneurship and it enriches DSR models for DI by showing more explicitly the different pathways corresponding to different quadrants in the knowledge-innovation matrix.

信息系统 (IS) 领域的设计科学研究 (DSR) 本质上是关于数字创新 (DI)。创新的社会技术设计工件涉及数字信息技术 (IT) 的使用方式，这些技术对传统的经商方式和广泛的社会变革造成了深远的破坏。DI 的普遍性意味着参与实现它的个人具有不同的背景，包括应用程序专家、软件工程师、数据科学家、业务经理、经济学家、风险投资家、各种用户群体和企业家领袖。这种背景范围意味着 DI 远比传统创新更能导致对用于开发包含数字创新的有效和可进化的复杂系统的方法和工具的不同观点。在本文中，我们提出了一种基于 DSR、企业家精神和创新理论的 DI 矩阵方法。清晰的战略指导使这些多方利益相关者能够理解多样化的格局，并了解何时以及如何最好地应用不同的创新创业战略。我们根据四种策略定义了 DSR 和 DI 矩阵组合方法：发明；进步; 扩展；和开发及其相关的直接投资实践。研究贡献是一种新颖的 DSR-DI 矩阵过程模型。该模型扩展了创业理论，因为它通过更详细的双元创业过程指导来丰富效果思维，并通过更明确地显示知识创新矩阵中不同象限对应的不同路径来丰富 DI 的 DSR 模型。