Abstract The use of online social media (SM) is part of daily life, but may impact subjective well-being negatively, and contribute to the development of addictive tendencies. The present empirical study investigated the mechanisms that might explain this development. An online survey and an implicit association test (IAT) investigated the relationship between implicit associations with SM, SM flow and addictive social media use (SMU) in a sample of 145 users of SM. The results reveal a significant positive association between all three investigated constructs. Moreover, SM flow mediated the relationship between the implicit associations and addictive SMU significantly. Implicit associations with SM might therefore foster immersion into the online world, which contributes to SM flow's positive experience. However, SM flow might also serve as an antecedent of addictive tendencies. The study findings should be considered when assessing individuals at risk of addictive SMU, and when developing (therapeutic) intervention programs to deal with problematic social platform use.

中文翻译：

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“我喜欢它”和“我需要它”：内隐联想、心流和令人上瘾的社交媒体使用之间的关系

摘要 在线社交媒体 (SM) 的使用是日常生活的一部分，但可能会对主观幸福感产生负面影响，并导致成瘾倾向的发展。目前的实证研究调查了可能解释这种发展的机制。一项在线调查和一项内隐关联测试 (IAT) 在 145 名 SM 用户的样本中调查了内隐关联与 SM、SM 流量和上瘾的社交媒体使用 (SMU) 之间的关系。结果显示所有三个研究的构建体之间存在显着的正相关。此外，SM 流显着介导了隐性关联和成瘾 SMU 之间的关系。因此，与 SM 的隐性关联可能会促进对网络世界的沉浸感，这有助于 SM flow 的积极体验。然而，SM 流也可能是成瘾倾向的前因。在评估有成瘾性 SMU 风险的个人时，以及在制定（治疗）干预计划以处理有问题的社交平台使用时，应考虑研究结果。