Abstract

Manufacturing firms have vigorously pursued opportunities for profitability and growth through servitization and digitalization processes. However, the current body of research provides contradictory results on the impact of servitization and digitalization on firm financial performance. This paper seeks to address how manufacturing companies can turn technology into business process transformation. To address this gap this paper develops and tests a framework for assessing the impact of servitization and digitalization on firm financial performance. This study analyses a survey of 185 U.S. and European manufacturing firms showing empirical evidence that digitalization and servitization had a direct positive effect on a firm’s financial performance. This research gives managers some insights to better understand the digital transformation in servitization process. These results also have significant theoretical implications to the servitization literature, since achieving superior bottom-line results is contingent on the integration of the digital and service-specific capabilities that reinvent the nature of an offering.

摘要

制造企业通过服务化和数字化流程积极寻求盈利和增长机会。然而，目前的研究主体在服务化和数字化对公司财务业绩的影响方面提供了相互矛盾的结果。本文旨在探讨制造公司如何将技术转化为业务流程转型。为了弥补这一差距，本文开发并测试了一个框架，用于评估服务化和数字化对公司财务业绩的影响。本研究分析了一项对 185 家美国和欧洲制造公司的调查，这些公司的实证证据表明，数字化和服务化对公司的财务业绩有直接的积极影响。这项研究为管理人员提供了一些见解，以更好地了解服务化过程中的数字化转型。这些结果对服务化文献也具有重要的理论意义，因为实现卓越的底线结果取决于数字化和特定于服务的能力的整合，这些能力重塑了产品的本质。