ABSTRACT This article investigates the differences in aesthetic preferences on external facades on non-architects. A combination of a card sorting technique, a semi-structured interview, and a Mind sketching technique is employed. Data analysis was carried out using the qualitative techniques of content analysis. Findings reveal that non-architects were able to identify what they like and dislike regarding their preferences on façade designs. It reveals that among the conceptual properties, Originality Meaningfulness, Clarity, Simplicity were the most used properties by non-architects. However, non-architects’ aesthetic preferences and their suggestions for change to the given facades were found to be inconsistent. It can be concluded that involving potential users in the architectural process must be assisted by a design professional. Graphical Abstract

中文翻译：

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外行人审美偏好及其与建筑立面设计概念属性的关系

摘要 本文调查了非建筑师对外立面审美偏好的差异。采用卡片分类技术、半结构化访谈和思维素描技术的组合。使用内容分析的定性技术进行数据分析。调查结果表明，非建筑师能够根据他们对立面设计的偏好来确定他们喜欢和不喜欢什么。它揭示了在概念属性中，独创性、意义性、清晰性、简洁性是非建筑师使用最多的属性。然而，发现非建筑师的审美偏好和他们对给定外墙的改变建议是不一致的。可以得出结论，让潜在用户参与建筑过程必须得到设计专业人员的协助。