ABSTRACT

New product development (NPD) provides an opportunity for companies in the market, but there is a risk of failure if the product cannot satisfy customers. It is therefore important to estimate the success potential of a new product during NPD. According to the product value used in Value Engineering (VE) and product ideality in TRIZ (a Russian acronym for Theory of Inventive Problem Solving), this paper proposes a new structure of product value for NPD. Key factors that affect product value are identified. Methods are proposed to measure changes in the product value comparing a new product with existing products. The analysis of changes in the product value is a way to estimate new products’ success potential, which helps companies make decisions on whether a design should go for production. Four gas cooktop products are used to verify the feasibility and effectiveness of the proposed method.

摘要

新产品开发 (NPD) 为市场上的公司提供了机会，但如果产品不能满足客户的需求，则存在失败的风险。因此，在 NPD 期间估计新产品的成功潜力非常重要。根据价值工程（VE）中使用的产品价值和TRIZ（俄罗斯发明问题解决理论的首字母缩写）中的产品价值，本文提出了一种新的NPD产品价值结构。确定影响产品价值的关键因素。提出了通过比较新产品与现有产品来衡量产品价值变化的方法。对产品价值变化的分析是一种估计新产品成功潜力的方法，有助于公司决定是否应将设计投入生产。