This paper examines the role of privacy in the health context by investigating the influence of privacy concerns and perceived benefits on individuals' acceptance of health technologies used by healthcare providers and their own adoption of mobile health technologies. The study adopts a two‐stage sequential mixed‐methods design. The first stage is a quantitative survey of 447 citizens from two countries. The second stage involves 50 qualitative interviews which further untangle the roles of privacy concern and benefits. The integrated findings provide evidence that a privacy paradox exists. While individuals continue to express a high desire for privacy, their consideration of the benefits and privacy concerns prior to adoption is largely skewed toward the benefits, due to a lack of privacy knowledge, emphasis on immediate gratification, overestimation of the benefits, and underestimation of the risks. The study further extends the privacy calculus theory to the health context and acknowledges the factors impacting this comparison of benefits and privacy concerns prior to and postadoption of a new technology. The study provides actionable insights for practice, highlighting the importance of privacy education to foster awareness and control mechanisms to negate the potential negative effects of privacy concern.

中文翻译：

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“是为了保护我的健康还是保护我的健康隐私？” 隐私悖论的混合方法研究

本文通过调查隐私问题和感知收益对个人接受医疗保健提供者使用的医疗技术以及他们自己采用移动医疗技术的影响，来检验隐私在医疗环境中的作用。该研究采用两阶段顺序混合方法设计。第一阶段是对来自两个国家的447名公民的定量调查。第二阶段包括50次定性访谈，这进一步阐明了隐私关注和利益的作用。综合发现提供了存在隐私悖论的证据。尽管人们继续对隐私表示强烈要求，但由于缺乏隐私知识，对即时满足感的重视，他们在采用福利之前对福利和隐私的考虑在很大程度上偏向于福利。高估收益，低估风险。该研究进一步将隐私演算理论扩展到健康状况，并认识到影响在采用新技术之前和之后采用这种对利益和隐私问题进行比较的因素。该研究为实践提供了可行的见解，强调了隐私教育对于增强意识和控制机制以消除隐私关注的潜在负面影响的重要性。