We unpack the complexities of the crowdfunder community by identifying different archetypes of crowdfunders funding technology projects on Kickstarter.com. Drawing on the extant literature on innovation adoption and opinion leadership, we propose two dimensions of crowdfunders that capture the heterogeneity in crowdfundersʼ behavior: opinion leadership and interest specialization of crowdfunders. Using a set of variables representing these two dimensions, our analysis revealed five distinct archetypes of crowdfunders: the Vocal Actives, the Silent Actives, the Focused Enthusiasts, the Trend Followers, and the Star Seekers, who each adopted distinct crowdfunding strategies. We established external and criterion‐related validity of the cluster solutions in multiple ways. Our results suggest that the composition of crowdfunders is complex, even within a single platform.

中文翻译：

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众筹者有何不同？检查众筹者的原型

我们通过在 Kickstarter.com 上识别众筹资助技术项目的不同原型来解开众筹社区的复杂性。借鉴有关创新采用和意见领袖的现有文献，我们提出了众筹者的两个维度，以捕捉众筹者行为的异质性：意见领袖和众筹者的兴趣专业化。使用代表这两个维度的一组变量，我们的分析揭示了众筹者的五种不同原型：声音活跃者、沉默活跃者、专注的爱好者、趋势追随者和追星者，他们每个人都采用了不同的众筹策略。我们以多种方式建立了集群解决方案的外部和标准相关的有效性。我们的结果表明众筹者的组成很复杂，