To capitalize on valuable consumer and transactional data on mobile apps, companies should employ ethical decisions and strategies that can reduce privacy concerns, because such concerns present critical challenges for corporate social responsibility. In this study, we tested the effect of intervention strategies, Fair Information Practices, and the data collection method on privacy-related decisions. The results show that both intervention strategies have a significant effect on perceived data control and perceived risks and in turn on behavioral intention. Our findings have novel theoretical and managerial implications to those who want to promote ethical business practices in the mobile apps industry.

为了利用移动应用程序上有价值的消费者和交易数据，公司应采用合乎道德的决策和策略，以减少对隐私的担忧，因为此类担忧给企业社会责任带来了严峻挑战。在这项研究中，我们测试了干预策略，公平信息实践和数据收集方法对隐私相关决策的影响。结果表明，两种干预策略均对感知的数据控制和感知的风险以及行为意向都有重大影响。我们的发现对那些想要在移动应用行业中推广道德商业惯例的人具有新颖的理论和管理意义。