Information & Management ( IF 9.9 ) Pub Date : 2020-01-15 , DOI: 10.1016/j.im.2020.103268 Yao Chen 1 , Hefu Liu 1 , Meng Chen 2
Digitalization is encouraging an increasing number of firms to design their business models based on information technology (IT) for exploring business opportunities. This study examines the effect of the balance (imbalance) between IT exploration and exploitation on novelty-centered business model design (NBMD) and efficiency-centered business model design (EBMD). Using matched data from the IT-related executive and chief executive officer of 183 firms, this study finds that IT exploration is positively related to NBMD and EBMD and that IT exploitation is positively related to only EBMD. NBMD and EBMD are significantly related to firm performance. Polynomial regression and response surface analysis reveal that NBMD and EBMD first decline and then rise with the increase in the level of balance between IT exploration and exploitation. NBMD declines but EBMD rises with the increase in the level of imbalance between IT exploration and exploitation. This study contributes to the understanding on leveraging IT capability to influence the business model design and firm performance.
中文翻译:
实现商业模式设计的新颖性和效率:在 IT 探索和利用之间取得平衡
数字化正在鼓励越来越多的公司设计基于信息技术 (IT) 的商业模式,以探索商机。本研究检验了 IT 探索和利用之间的平衡(不平衡)对以新颖性为中心的业务模型设计 (NBMD) 和以效率为中心的业务模型设计 (EBMD) 的影响。本研究使用来自 183 家公司的 IT 相关高管和首席执行官的匹配数据,发现 IT 探索与 NBMD 和 EBMD 正相关,而 IT 开发仅与 EBMD 正相关。NBMD 和 EBMD 与公司业绩显着相关。多项式回归和响应面分析表明,NBMD和EBMD随着IT探索与开发平衡水平的提高先下降后上升。NBMD 下降,但 EBMD 随着 IT 探索和利用之间不平衡程度的增加而上升。本研究有助于理解利用 IT 能力影响业务模型设计和公司绩效。