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A framework proposition to identify customer value through lean practices
Journal of Manufacturing Technology Management ( IF 7.6 ) Pub Date : 2020-03-20 , DOI: 10.1108/jmtm-06-2019-0209
Carla Beatriz da Luz Peralta , Márcia Elisa Echeveste , Fernando Henrique Lermen , Arthur Marcon , Guilherme Tortorella

Customer value is the key to successful innovation management. This task is considered complex and abstract. For this reason, several models have been proposed to that end, among them, Lean approaches. Lean's background has been applied to value identification, providing many benefits. This paper aims at analyzing the practices employed to identify customer value through Lean approaches.,Through a systematic literature review, the main Lean practices for customer value identification were categorized based on five main streams: (1) customer development, (2) customer value, (3) lean product, (4) lean start-up, and (5) lean innovation. These practices were organized into a framework that addresses value identification based on ideation, value prospection, requirements, construction and measurement, and value delivery.,In total, 33 practices were found to support capturing the value from the customer's perception. Additionally, a discussion is provided on the complementarity and differences between practices.,A framework is proposed to integrate the five streams and the corresponding practices for value identification. The results provide mechanisms that can benefit practitioners to better understand the value demanded by customers during innovation management. In fact, practitioners can use the proposed framework to identify value to customers in a holistic way. Academically, the results gather research on customer value and innovation management to contribute with a novel artifact for customer value identification in operations management using Lean approaches. Finally, a future research agenda on value identification is proposed.

中文翻译:

通过精益实践识别客户价值的框架主张

客户价值是成功创新管理的关键。这项任务被认为是复杂和抽象的。出于这个原因,为此提出了几种模型,其中包括精益方法。精益的背景已应用于价值识别,提供了许多好处。本文旨在分析通过精益方法识别客户价值所采用的实践。,通过系统的文献综述,基于五个主流对客户价值识别的主要精益实践进行了分类:(1)客户开发,(2)客户价值, (3) 精益产品,(4) 精益创业,以及 (5) 精益创新。这些实践被组织成一个框架,解决基于构思、价值展望、需求、构建和测量以及价值交付的价值识别。发现 33 种做法支持从客户的感知中获取价值。此外,还讨论了实践之间的互补性和差异性。提出了一个框架来整合五个流和相应的价值识别实践。结果提供了一种机制,可以使从业者更好地了解客户在创新管理过程中所需要的价值。事实上,从业者可以使用建议的框架以整体方式确定对客户的价值。在学术上,结果收集了对客户价值和创新管理的研究,为使用精益方法在运营管理中识别客户价值提供了一种新颖的工件。最后,提出了未来价值识别的研究议程。
更新日期:2020-03-20
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