The purpose of this paper is to apply cultivation theory to social network sites by investigating how Facebook uses cultivates users' ethnic diversity perceptions and attitudes.,The authors’ investigations include an online and offline survey study with 476 Facebook users and a follow-up experiment with 75 individuals.,The authors provide empirical support that Facebook use cultivates ethnic diversity perceptions and ethnic diversity-related attitudes. They show that Facebook use relates to perceptions of ethnic minorities that resemble the world on Facebook that is characterized by high ethnic diversity. The authors further demonstrate that the cultivation of ethnic diversity-related attitudes is mediated by diversity perceptions related to users' close social environment.,Future research should consider culturally and educationally diverse samples as well as longitudinal research designs to address external validity and causality issues.,Algorithms determining the content users are exposed should be thoughtfully curated to avoid attitudinal and ideological polarization.,Facebook can play an important role in positively shaping intergroup relations, thereby countering negative outgroup attitudes, social anxieties and radical right-wing parties.,The authors’ studies extend the scope of cultivation research by identifying a new media vehicle as a source of cultivation influences and shed light on the cultivation-based process of attitude change on social network sites.

中文翻译：

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Facebook 和种族多样性观念和态度的培养

本文的目的是通过调查 Facebook 使用如何培养用户的种族多样性感知和态度，将培养理论应用于社交网站。 作者的调查包括对 476 名 Facebook 用户的在线和离线调查研究和后续实验与 75 个人。，作者提供实证支持 Facebook 使用培养种族多样性的看法和种族多样性相关的态度。他们表明，Facebook 的使用与对少数民族的看法有关，这些少数民族与 Facebook 上具有高度种族多样性特征的世界相似。作者进一步证明了与种族多样性相关的态度的培养是通过与用户密切社会环境相关的多样性感知来调节的。