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A product-technology portfolio alignment approach for food industry: a multi-criteria decision making with z-numbers
British Food Journal ( IF 3.3 ) Pub Date : 2020-06-03 , DOI: 10.1108/bfj-02-2020-0115
Nima Garousi Mokhtarzadeh , Hannan Amoozad Mahdiraji , Vahid Jafari-Sadeghi , Arash Soltani , AliAsghar Abbasi Kamardi

To design a novel hybrid approach to illustrate a reciprocal alignment to integrate future products and technologies. This mixed qualitative-quantitative method aims to optimize the final product portfolio and production technologies alignment in the food industry.,A list of products and technologies is extracted and evaluated by experts employing Market Attractiveness and Ease of Implementations Matrix (MA-EI) for products and attractiveness and technological Capability Matrix (A-C) for technologies. Weights of high-scored alternatives are attained applying the Z-number extension of Best Worst Method (ZBWM). After the product-technology matrix is formed and the alignment scores of each pair are determined by experts. Subsequently, final scores are computed, and a framework is proposed by electing high-ranked products and technology of each cluster to form the aligned product and technology portfolios of a food and hygiene industry company.,By employing an uncertain multicriteria decision-making approach besides product and technology matrices in a food industry corporation, among 40 technology and product, 13 products by 6 technologies are proposed. Thus, only six technology are necessary to manufacture the highly important and effective products.,The combination of product and technology analysis matrixes with an uncertain decision-making approach is considered as a novel approach in this research. Moreover, the distinctness between the present study and other researches is the concurrent unified aspect of product portfolio and technology optimization and its implementation in the planning discussion, especially in the food industry.

中文翻译:

食品行业的产品技术组合调整方法:使用 z 值的多标准决策

设计一种新颖的混合方法来说明相互对齐以集成未来的产品和技术。这种混合的定性定量方法旨在优化食品行业的最终产品组合和生产技术。,由专家对产品采用市场吸引力和易于实施矩阵 (MA-EI) 提取和评估产品和技术清单技术的吸引力和技术能力矩阵(AC)。应用最佳最差方法 (ZBWM) 的 Z 数扩展获得高分替代方案的权重。产品技术矩阵形成后,每一对的比对分数由专家确定。随后,计算最终分数,并通过选择每个集群的高排名产品和技术来提出一个框架,以形成食品和卫生行业公司的对齐产品和技术组合。,除了食品中的产品和技术矩阵外,还采用不确定的多标准决策方法工业公司,在40项技术和产品中,提出了6项技术13项。因此,制造非常重要和有效的产品只需要六项技术。产品和技术分析矩阵与不确定决策方法的结合被认为是本研究中的一种新方法。而且,
更新日期:2020-06-03
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