Invasive conifers have the potential to substantially alter natural, cultural, and heritage landscapes in many regions. While much work has been done to understand the impacts of biological invasions on ecosystem services such as water regulation and carbon sequestration, less is known about their impact on sites that have significant cultural value. Assessing these values is complicated by the fact that biological invasions are novel in nature. People are unlikely to have experience with the scales and types of change that concern researchers, meaning that it can be difficult to assess how these changes may impact both the way that people value places and also the specific sites that people value. We assess cultural values in the context of wilding conifers in three landscapes in New Zealand. We mix interview and survey data with scientific projections and visualisation tools based on spatial analysis to explore the interactions between the information that people have about invasives and the impacts that they have on cultural values. We find that concern about wilding conifers increases significantly when people are presented with visual, scientifically credible, projections of incursion. This change demonstrates the importance of communicating credible scenarios for biological invasions when considering how they might affect people’s cultural values.

针叶树的入侵有可能在许多地区极大地改变自然，文化和遗产景观。尽管已经做了很多工作来了解生物入侵对生态系统服务（如水调节和碳固存）的影响，但人们对它们对具有重大文化价值的遗址的影响知之甚少。生物入侵本质上是新颖的事实，使这些价值的评估变得复杂。人们不太可能具有研究人员关注的变化的规模和类型的经验，这意味着很难评估这些变化如何影响人们对地点的评价方式以及人们对特定地点的评价。我们在新西兰的三种景观中针叶林荒野的背景下评估文化价值。我们将访谈和调查数据与基于空间分析的科学预测和可视化工具相结合，以探索人们对侵入物的了解与他们对文化价值的影响之间的相互作用。我们发现，当人们看到可视化，科学可信的入侵预测时，对野生针叶树的担忧会大大增加。当考虑生物入侵如何影响人们的文化价值时，这一变化表明了交流可信的生物入侵情景的重要性。我们发现，当人们看到可视化，科学可信的入侵预测时，对野生针叶树的担忧会大大增加。当考虑生物入侵如何影响人们的文化价值时，这种变化表明了交流可信的生物入侵情景的重要性。我们发现，当人们看到可视化，科学可信的入侵预测时，对野生针叶树的担忧会大大增加。当考虑生物入侵如何影响人们的文化价值时，这一变化表明了交流可信的生物入侵情景的重要性。