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Understanding how social media imagery empowers caregivers: an analysis of microcephaly in Latin America
Personal and Ubiquitous Computing ( IF 3.006 ) Pub Date : 2020-07-10 , DOI: 10.1007/s00779-020-01418-y
Vivian Genaro Motti , Niloofar Kalantari , Vânia Neris

This paper reports the results of a 2-year-long imagery analysis about microcephaly in Latin America from the perspective of caregivers. The content analysis included 500 images associated with the hashtag microcefalia posted on Instagram in 2017 and 2018. Microcephaly affected more than 4,000 babies in Latin America in a few years, and the quick outbreak of the epidemic made Instagram an accessible tool for caregivers to express their thoughts, feelings, raise funds and awareness, exchange information about the condition, and find peer support. Most publications are managed by the mother of female patients seeking to celebrate milestones, exchange information, and find social support. The comprehensive analysis of the contents posted elicits the caregivers’ perspectives about microcephaly besides also clarifying how Instagram empowers them to raise awareness and communicate about the condition. Instagram demonstrated to be a low-cost support tool for caregivers. Also, it allows healthcare practitioners to disseminate medical information through online campaigns. By allowing users to share their individual perspectives and experiences through pictures, images, and videos, Instagram has become popular for users promptly seeking for information and social support.



中文翻译:

了解社交媒体图像如何赋予看护人权力:拉丁美洲的小头畸形分析

本文从护理人员的角度报告了为期2年的拉丁美洲小头畸形图像分析结果。内容分析包括500张与2017年和2018年发布在Instagram上的标签小盲肠相关的图像。小头畸形在几年内影响了拉丁美洲的4,000多名婴儿,这种流行病的迅速爆发使Instagram成为照顾者表达自己意愿的便捷工具。想法,感受,筹集资金和意识,交换有关状况的信息并寻求同伴的支持。大多数出版物都是由女性患者的母亲管理的,这些患者试图庆祝里程碑,交流信息并寻求社会支持。对所发布内容的全面分析引出了看护者对小头畸形的观点,此外还阐明了Instagram如何使他们增强意识并交流有关这种状况的信息。Instagram被证明是照顾者的低成本支持工具。此外,它还允许医疗保健从业者通过在线活动传播医疗信息。通过允许用户通过图片,图像和视频分享他们的个人观点和经验,Instagram迅速受到了用户的欢迎,他们迅速寻求信息和社会支持。

更新日期:2020-07-13
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