Abstract In this paper, our objective is to assess the general French population's acceptability of application of wood ash in forests, a measure currently not allowed but under consideration by the government. The main originality of our approach is that we test how a nudge can be used as an instrument to increase social acceptability, conveying objective information regarding ash recycling. Furthermore, although we do not consider it as a welfare measure, we show how the estimation of the willingness-to-pay can be considered as a complement to the more traditional social acceptability measure. Three nudges were introduced as three treatments in a discrete choice experiment. In the first treatment, the options with wood ash application were highlighted to indicate to the respondents that they corresponded to pro-environmental measures (positive framing). In the second treatment, we changed the wording of the two non-status quo options to highlight the recycling aspect of wood ash application. In the last treatment, we adopted a productive wording to highlight the fact that wood ash application increases wood production. Treatments, in particular positive framing and productive wording, influence the willingness-to-pay but depend on the attitudes of the respondents.

中文翻译：

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推动森林中木灰回收的可接受性：一项选择实验

摘要 在本文中，我们的目标是评估一般法国民众对在森林中使用木灰的接受程度，这是目前政府不允许但正在考虑的措施。我们方法的主要独创性是我们测试如何将轻推用作提高社会接受度的工具，传达有关灰烬回收的客观信息。此外，虽然我们不认为它是一种福利措施，但我们展示了如何将支付意愿的估计视为对更传统的社会可接受性措施的补充。在离散选择实验中引入了三个轻推作为三个处理。在第一次治疗中，突出显示了使用木灰的选项，以向受访者表明它们符合环保措施（积极框架）。在第二个处理中，我们更改了两个非现状选项的措辞，以突出木灰应用的回收方面。在最后一次处理中，我们采用了富有成效的措辞来强调木灰施用增加木材产量的事实。待遇，特别是积极的框架和富有成效的措辞，会影响支付意愿，但取决于受访者的态度。