The new economic environment, characterized as volatile, uncertain, complex, and ambiguous, has been generated through the evolution of a world in which online reputation and corporate social responsibility have become closely interconnected. In this study, we assessed whether corporate social responsibility is a goal with multiple implications for the image of the organization and its financial results, which present a model for measuring online reputation in the context of optimizing corporate sustainability. We used an econometric approach that showed that the main purpose of the model is to determine the best value of the dependent variable by providing a number of new sets of explanatory variables on the exact quantification of the company’s online reputation. The main results can support the decision-making process in building and maintaining online reputation in the short or long term, and the information provided is useful for implementing online reputation management programs. We provide a rather nuanced picture of the relationship between the credibility of corporate sustainability claims, financial security, and the chance of preserving the online reputation built. The research shows that online reputation risk management is no longer optional; online reputation must become a strategic resource for sustainable business.

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在线公司声誉——优化企业可持续发展的棘手问题

网络声誉与企业社会责任紧密相连的世界演变过程中，产生了以波动、不确定、复杂和模糊为特征的新经济环境。在这项研究中，我们评估了企业社会责任是否是一个对组织形象及其财务结果具有多重影响的目标，这提出了在优化企业可持续性的背景下衡量在线声誉的模型。我们使用了一种计量经济学方法，该方法表明该模型的主要目的是通过提供一系列关于公司在线声誉的精确量化的新解释变量来确定因变量的最佳值。主要结果可以支持在短期或长期内建立和维护在线声誉的决策过程，所提供的信息对于实施在线声誉管理程序非常有用。我们对企业可持续性声明的可信度、财务安全与维护已建立的在线声誉的机会之间的关系提供了相当细致的描述。研究表明，在线声誉风险管理不再是可选的；在线声誉必须成为可持续业务的战略资源。以及维护已建立的在线声誉的机会。研究表明，在线声誉风险管理不再是可选的；在线声誉必须成为可持续业务的战略资源。以及保留已建立的在线声誉的机会。研究表明，在线声誉风险管理不再是可选的；在线声誉必须成为可持续业务的战略资源。