As a sportification form of human-computer interaction, eSports is facing great gender stereotype threat and causing female players’ withdraw. This study aims to investigate the relationship between gender-swapping and females’ continuous participation intention in eSports, the mediating effect of self-efficacy, and the moderating effect of discrimination. The results demonstrate (1) that the effect of gender-swapping on continuous participation intention in eSports was not significant, while gender-swapping had a significant association with self-efficacy, and self-efficacy had a significant association with continuous participation intention in eSports; (2) that gender-swapping had an indirect effect (via self-efficacy) on continuous participation intention in eSports; and (3) that discrimination moderated the effect of self-efficacy on continuous participation intention. Female players who had experienced discrimination displayed higher continuous participation intention in the context of self-efficacy enhanced by gender-swapping.

中文翻译：

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克服“数字体育”中的性别刻板印象：性别互换对女性运动员持续参与电竞意愿的影响

电子竞技作为一种人机交互的运动化形式，正面临着巨大的性别刻板印象威胁，导致女性玩家退缩。本研究旨在探讨性别转换与女性持续参与电子竞技的意愿、自我效能感的中介作用以及歧视的调节作用。结果表明（1）性别转换对电子竞技持续参与意愿的影响不显着，而性别转换与自我效能感显着相关，自我效能感与电子竞技持续参与意愿显着相关; (2) 性别转换对电子竞技的持续参与意愿有间接影响（通过自我效能感）；(3)歧视调节了自我效能感对持续参与意愿的影响。在性别互换增强自我效能的背景下，遭受歧视的女性玩家表现出更高的持续参与意愿。