Current developments in information technology and communications, as well as the significant transformations the business world is being forced to make, are generating an opportunity for widespread acceptance of mobile payments. The present research analyzes the intention to use the Apple Pay mobile payment system, as well as contextualizing and evaluating the different antecedents of its use. To carry out the research, 539 users were invited to respond to an online questionnaire, and an analysis of structural equation modeling was used. The results indicate that perceived value is the variable that most influences the intention to use the proposed payment system, followed by perception of utility and risk. This work has important implications for companies in the sector.

中文翻译：

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数字化转型时代的移动支付应用：Apple Pay 案例

当前信息技术和通信的发展，以及商业世界被迫做出的重大转变，正在为广泛接受移动支付创造机会。本研究分析了使用 Apple Pay 移动支付系统的意图，并对其使用的不同前因进行了背景化和评估。为了开展研究，邀请了 539 名用户回答在线问卷，并使用了结构方程模型分析。结果表明，感知价值是最能影响使用建议支付系统意图的变量，其次是效用和风险感知。这项工作对该行业的公司具有重要意义。