Nowadays, the problems that afflict our planet (climate change, loss of biodiversity, etc.) are leading to the implementation of a more sustainable type of consumption. Increasing the consumption of organic products is a way to face and try to solve these problems. In order to reach this aim, it is important to understand how consumers’ subjective relevance of these products impacts on their consumption. The recent literature, in fact, highlighted how food consumption is salient for the individual to express their identity and life orientations, even more in the case of organic food consumption. Nonetheless, little is known about how subjective relevance of food affects organic food consumption. The present research aims to measure the role of subjective relevance in organic food consumption. Data were collected with a self-report questionnaire that was filled out by a sample of 964 Italians, representative of the population. We used structural equation modelling (SEM) and the bootstrap technique to test the hypothesis. The results show that subjective food relevance is a mediator between the motivations of organic food consumption and the frequency of consumption of it. This research points out the necessity to study consumers in a wider way, using communication that emphasizes the role that these products have in satisfying the psychological needs of consumers.

中文翻译：

---

意大利的有机食品消费：食品的主观相关性作为有机食品选择动机和有机食品消费频率之间的中介作用

如今，困扰我们星球的问题（气候变化、生物多样性丧失等）正在导致实施更可持续的消费类型。增加有机产品的消费是正视并尝试解决这些问题的一种方式。为了实现这一目标，重要的是要了解消费者对这些产品的主观相关性如何影响他们的消费。事实上，最近的文献强调了食品消费对于个人表达身份和生活取向的重要性，在有机食品消费的情况下更是如此。尽管如此，人们对食物的主观相关性如何影响有机食品消费知之甚少。本研究旨在衡量主观相关性在有机食品消费中的作用。数据是通过自我报告问卷收集的，该问卷由 964 名意大利人（代表人口）组成。我们使用结构方程模型 (SEM) 和 bootstrap 技术来检验假设。结果表明，主观食品相关性是有机食品消费动机与其消费频率之间的中介。这项研究指出有必要以更广泛的方式研究消费者，使用强调这些产品在满足消费者心理需求方面的作用的传播方式。结果表明，主观食品相关性是有机食品消费动机与其消费频率之间的中介。这项研究指出有必要以更广泛的方式研究消费者，使用强调这些产品在满足消费者心理需求方面的作用的传播方式。结果表明，主观食品相关性是有机食品消费动机与其消费频率之间的中介。这项研究指出有必要以更广泛的方式研究消费者，使用强调这些产品在满足消费者心理需求方面的作用的传播方式。