BACKGROUND Creative solutions are required to mitigate poor food access and related health disparities in underserved, at-risk populations because healthy food access is an important social determinant of health. Mobile markets (ie, mobile grocery stores) present a potential solution to mitigate poor food access and related health disparities. However, no research has yet evaluated the impact of a full-service mobile market that sells healthy items from all food groups and pantry staples in underserved communities. OBJECTIVE Therefore, the objective of this focus group research study was to inductively understand the impact of the full-service, Twin Cities Mobile Market, a mobile grocery store, that visits underserved, low-income communities. DESIGN Qualitative focus group research. PARTICIPANTS/SETTING Four moderated and audio-recorded, qualitative focus groups with customers (n = 29) were held in community rooms at mobile market stops. ANALYSIS Focus group transcripts were analyzed using Krueger's systematic analysis process and content analysis to discover major categories and themes and subthemes within the categories. RESULTS Findings indicate the full-service mobile market may facilitate purchase and eating of healthy foods through decreasing barriers and increasing access to quality, affordable healthy foods. Findings also indicate mobile market shopping may positively influence customer behaviors and health outcomes (eg, dietary intake and management of weight, diabetes, blood pressure, and mental health). CONCLUSIONS Our results provide support for the potential impact of full-service mobile markets, encouraging continued mobile market service and future rigorous research on the effectiveness of the full-service mobile market model.

中文翻译：

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全方位服务双城移动市场影响：来自客户焦点小组的定性调查结果

背景技术需要创造性的解决方案来缓解服务不足的高危人群的食物获取困难和相关的健康差异，因为健康的食物获取是健康的重要社会决定因素。移动市场（即移动杂货店）提供了一种潜在的解决方案，可以缓解食品供应不足和相关的健康差距。然而，还没有研究评估全方位服务移动市场的影响，该市场销售来自所有食品组和食品供应不足社区的主食的健康食品。目标 因此，该焦点小组研究的目标是归纳了解全方位服务的双城移动市场（移动杂货店）的影响，该移动杂货店访问服务不足的低收入社区。设计定性焦点小组研究。参与者/设置四个主持人和录音，与客户（n = 29）的定性焦点小组在移动市场站点的社区房间举行。分析 使用克鲁格的系统分析过程和内容分析来分析焦点小组的成绩单，以发现类别中的主要类别和主题和子主题。结果 调查结果表明，全方位服务的移动市场可以通过减少障碍和增加获得优质、负担得起的健康食品的机会来促进健康食品的购买和食用。调查结果还表明，移动市场购物可能会对客户行为和健康结果（例如饮食摄入和体重管理、糖尿病、血压和心理健康）产生积极影响。结论 我们的结果支持全方位服务移动市场的潜在影响，