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Consumers’ associations with herbal infusions and home preparation practices
Food Quality and Preference ( IF 5.3 ) Pub Date : 2020-12-01 , DOI: 10.1016/j.foodqual.2020.104006
C. Rocha , A.P. Moura , L.M. Cunha

Abstract The consumption of infusions is affected by many factors, namely those associated with culture, health and sensory properties. The main goal of this research was to explore and understand consumers’ perceptions and behaviours regarding consumption and preparation of herbal infusions, applying a mixed methodology: the evaluation of consumers’ behaviours, assessed through direct self-reported measures, and indirect methods, such as free word association and auto-videography. A total of 489 Portuguese consumers replied to a web-based questionnaire. Based on their frequency of consumption and availability, 60 participants were selected for an observational study. Over 27% of the participants had at least a daily cup of herbal infusion, and over 74% had it at least every week. At home, participants reported the use of teapots (44.1%) or mugs/cups (52.0%) to prepare their infusions, and mostly chose bags (77.7%). Approximately 80% of the respondents removed the bags or loose leaves after steeping, mainly based on the infusion colour (53.1%). The freeword association results show that daily and weekly consumers establish a stronger connection with the sensory, emotional, health and wellbeing dimensions of the product, while less frequent consumers only consider the composition of the herbal infusion. From the observational study, it was noticeable that most of the consumers take less than one minute to steep the infusions, clearly below the four to ten minutes recommended for the most popular herbal infusions, like lemon verbena or peppermint. These results emphasize the need for communication strategies focused on the preparation process to give consumers tools to improve their sensory experience.

中文翻译:

消费者与草药输液和家庭准备实践的联系

摘要 输液的消费受许多因素的影响,即与文化、健康和感官特性相关的因素。本研究的主要目标是探索和了解消费者对草药浸剂的消费和制备的看法和行为,采用混合方法:消费者行为评估,通过直接自我报告措施进行评估,以及间接方法,例如免费单词联想和自动录像。共有 489 名葡萄牙消费者回答了基于网络的问卷调查。根据他们的消费频率和可用性,选择了 60 名参与者进行观察性研究。超过 27% 的参与者每天至少喝一杯草药,超过 74% 的参与者至少每周喝一次。在家里,参与者报告了茶壶的使用(44。1%) 或马克杯/杯子 (52.0%) 来准备他们的输液,并且大多选择袋子 (77.7%)。大约 80% 的受访者在浸泡后去除袋子或散叶,主要是根据输液的颜色 (53.1%)。自由词关联结果显示,每日和每周消费者与产品的感官、情感、健康和幸福维度建立了更强的联系,而不太频繁的消费者只考虑草药浸液的成分。从观察性研究中,值得注意的是,大多数消费者用不到一分钟的时间来浸泡浸泡液,明显低于为最受欢迎的草药浸泡液(如柠檬马鞭草或薄荷)推荐的 4 到 10 分钟。
更新日期:2020-12-01
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