Hybrid gifting combines physical artefacts and experiences with digital interactivity to generate new kinds of gifts. Our review details how gifting is a complex social phenomenon and how digital gifting is less engaging than physical gifting for both givers and receivers. Employing a Research Through Design approach, we developed a portfolio of four hybrid gifting experiences: an augmented advent calendar; edible music tracks; personalized museum tours; and a narrated city walk. Our reflection addresses three concepts: hybrid wrapping where physical gifts become wrapped in digital media and vice versa; the importance of effortful interactions that are visible and pleasurable; and the need to consider social obligation, including opportunities for acknowledgement and reciprocation, dealing with embarrassment, and recognizing the distinction between giving and sharing. Our concepts provide guidance to practitioners who wish to design future gifting experiences while helping HCI researchers engage with the concept of gifting in a nuanced way.

中文翻译：

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设计混合礼物

混合礼物将实物和体验与数字交互相结合，以产生新的礼物。我们的评论详细说明了送礼是一种复杂的社会现象，以及数字送礼对送礼者和接受者的吸引力如何不如实物送礼。采用通过设计研究的方法，我们开发了四种混合送礼体验的组合：增强的降临日历；可食用的音乐曲目；个性化的博物馆之旅；和叙述的城市步行。我们的反思涉及三个概念：混合包装，即实物礼物被数字媒体包装，反之亦然；可见和愉快的努力互动的重要性；以及需要考虑社会义务，包括承认和回报的机会，处理尴尬，并认识到给予和分享之间的区别。我们的概念为希望设计未来送礼体验的从业者提供指导，同时帮助 HCI 研究人员以细致入微的方式参与送礼的概念。