Ridepooling services have been predicted a bright future since they promise a flexible and user-centered mobility service. However, there is a research gap in examining the travelers’ perception of ridepooling service characteristics since findings concerning fixed-scheduled public transport are hardly transferable. In order to shed some light on the human factors of ridepooling services a Discrete Choice Experiment (N = 410) was performed to identify travelers’ preferences concerning ridepooling’s service features. The study thereby focusses on the effect of trip purpose on the appraisal of the service attributes. Based on a literature review and a focus group six attributes of the operational concept were determined: fare, walking distance to the pick-up point, time of booking in advance, shift of departure time, travel time and information. The results underline that all of the six attributes significantly affected choice behavior. The appraisal of the service characteristics differed depending on the presented trip purpose. The willingness to pay was calculated for each service characteristics. The results give guidance for the user-centered design and operation of ridepooling systems that meet the requirements of the prospective passengers and thus facilitate behavioral shifts towards more sustainable mobility systems.

中文翻译：

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通过离散选择实验对旅行者对拼车服务特征的评估进行建模

由于骑乘服务承诺提供灵活且以用户为中心的移动服务，因此被预测为光明的未来。但是，在检查旅行者对拼车服务特征的看法方面存在研究差距，因为关于固定时间表的公共交通的研究结果几乎是无法转移的。为了了解拼车服务的人为因素，我们进行了离散选择实验（N = 410），以识别旅行者对拼车服务功能的偏好。因此，研究集中在旅行目的对服务属性评估的影响上。根据文献综述和焦点小组的意见，确定了运营概念的六个属性：票价，到接载点的步行距离，提前预订时间，出发时间，旅行时间和信息。结果表明，所有六个属性均显着影响选择行为。对服务特性的评估因提出的旅行目的而异。计算了每种服务特征的支付意愿。结果为以用户为中心的拼车系统设计和运行提供了指导，该系统可以满足潜在乘客的需求，从而促进向更可持续的出行系统的行为转变。