The coherence and systemic strength of the collaborative process among thematic route stakeholders are key factors to economic success for individual businesses and regional economic development. The objective of this article is to identify the economic action set to rejuvenate the Cider Route and the Wine Route of the Montérégie region (Quebec, Canada). Group concept mapping is used to estimate the conceptualization and perceptions of stakeholders (cideries, wineries, tourism professionals, visitors) regarding the articulation of the action set. The contribution is threefold. Methodologically, the approach taken supports both the estimation of the concept map and associated perception measures. Empirically, eight action clusters are identified to articulate stakeholders’ “organizational” and “selling” dimensions of the routes. Practically, action priorities identified and feasibility constraints are helpful to target the capability development support needed by route stakeholders to collaborate. (JEL Classifications: D02, L23, L26, L66, Q18)

中文翻译：

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利益相关者对苹果酒和葡萄酒路线的集体经济概念化

主题路线利益相关者之间协作过程的连贯性和系统性强度是个体企业和区域经济发展取得经济成功的关键因素。本文的目的是确定旨在振兴蒙特雷吉地区（加拿大魁北克）的苹果酒之路和葡萄酒之路的经济行动。组概念图用于估计利益相关者（苹果酒厂、酿​​酒厂、旅游专业人士、游客）对行动集的表述的概念化和感知。贡献是三倍的。在方法论上，所采用的方法支持概念图的估计和相关的感知测量。根据经验，确定了八个行动组，以阐明利益相关者对路线的“组织”和“销售”维度。几乎，确定的行动重点和可行性限制有助于确定路线利益相关者合作所需的能力发展支持。（JEL 分类：D02、L23、L26、L66、Q18）