In this article, we report the results of an experiment designed to address the effect of risk attitudes on valuations of aged wines. We find that higher risk taking in the economic domain is associated with a significantly higher willingness to pay for an old wine. Given the increasing interest of consumers and investors in old wines, our results are applicable to the pricing of old wines and to the use of auctions as an efficient willingness to pay elicitation mechanism. (JEL Classifications: C91, D44, L66)

中文翻译：

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个人风险态度对旧酒估值的作用

在本文中，我们报告了一项旨在解决风险态度对陈年葡萄酒估值影响的实验结果。我们发现，在经济领域承担更高的风险与购买陈年葡萄酒的意愿显着增加有关。鉴于消费者和投资者对老酒的兴趣日益增加，我们的结果适用于老酒的定价和使用拍卖作为一种有效的支付意愿诱导机制。（JEL 分类：C91、D44、L66）