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Temporal Dominance of Sensations paired with dynamic wanting in an ad libitum setting: a new method of sensory evaluation with consumers for a better understanding of beer drinkability
Food Quality and Preference ( IF 5.3 ) Pub Date : 2020-12-01 , DOI: 10.1016/j.foodqual.2020.103992
Takahiro Wakihira , Seiko Miyashita , Minoru Kobayashi , Kazuhiko Uemura , Pascal Schlich

Abstract While drinkability is of paramount importance when discussing beer, there is no established methodology to assess it. The main objective of the present study was to develop a new method of sensory evaluation with consumers to obtain a better understanding of beer drinkability. With the aim of being practically and effectively used in a wide range of consumer tests in an ad libitum consumption setting, a new method called the “Multiple-sip Drinkability Test” was developed to evaluate beer drinkability defined as “the will of drinking”. The method is based on Temporal Dominance of Sensations (TDS) paired with dynamic wanting. This paper presents the test designs and the results from two studies of four commercial Japanese beers, one conducted with an expert sensory panel and the other with a naive panel of consumers. The results revealed the importance of monitoring dynamic wanting over sips. In both studies, product differences in wanting, almost nonexistent at the beginning, gradually became larger. These studies also elicited the characteristics of beer with high drinkability. The product that attained the highest wanting scores in both studies was perceived as having less of a standout flavor, thereby producing fewer build-up effects on sensory perceptions, which suggests that the greater the sensory load produced by a beer, the less one wants to drink it continuously. This methodology should be used with different types of beers and consumers to obtain a broader understanding of the sensory drivers of beer drinkability and consumer satisfaction.

中文翻译:

感觉的时间优势与随意设置中的动态需求配对:一种与消费者进行感官评估的新方法,以更好地了解啤酒的可饮用性

摘要 虽然在讨论啤酒时可饮用性是最重要的,但没有既定的方法来评估它。本研究的主要目的是开发一种新的消费者感官评价方法,以更好地了解啤酒的饮用性。为了在随意消费环境中实际有效地用于广泛的消费者测试中,开发了一种称为“多次饮用饮用性测试”的新方法,以评估定义为“饮用意愿”的啤酒饮用性。该方法基于与动态想要配对的感觉时间支配 (TDS)。本文介绍了对四种日本商业啤酒进行的两项研究的测试设计和结果,一项是由专家感官小组进行的,另一项是由一群幼稚的消费者进行的。结果揭示了监测动态需求的重要性。在这两项研究中,产品的需求差异,最初几乎不存在,逐渐变得更大。这些研究还引出了啤酒具有高饮用性的特点。在两项研究中获得最高需求分数的产品被认为具有较少的突出风味,从而对感官知觉产生较少的累积影响,这表明啤酒产生的感官负荷越大,人们就越不想连续喝。这种方法应该用于不同类型的啤酒和消费者,以更广泛地了解啤酒可饮用性和消费者满意度的感官驱动因素。开始时几乎不存在,逐渐变大。这些研究还引出了啤酒具有高饮用性的特点。在两项研究中获得最高需求分数的产品被认为具有较少的突出风味,从而对感官知觉产生较少的累积影响,这表明啤酒产生的感官负荷越大,人们就越不想连续喝。这种方法应该用于不同类型的啤酒和消费者,以更广泛地了解啤酒可饮用性和消费者满意度的感官驱动因素。开始时几乎不存在,逐渐变大。这些研究还引出了啤酒具有高饮用性的特点。在两项研究中获得最高需求分数的产品被认为具有较少的突出风味,从而对感官知觉产生较少的累积影响,这表明啤酒产生的感官负荷越大,人们就越不想要连续喝。这种方法应该用于不同类型的啤酒和消费者,以更广泛地了解啤酒可饮用性和消费者满意度的感官驱动因素。在两项研究中获得最高需求分数的产品被认为具有较少的突出风味,从而对感官知觉产生较少的累积影响,这表明啤酒产生的感官负荷越大,人们就越不想连续喝。这种方法应该用于不同类型的啤酒和消费者,以更广泛地了解啤酒可饮用性和消费者满意度的感官驱动因素。在两项研究中获得最高需求分数的产品被认为具有较少的突出风味,从而对感官知觉产生较少的累积影响,这表明啤酒产生的感官负荷越大,人们就越不想要连续喝。这种方法应该用于不同类型的啤酒和消费者,以更广泛地了解啤酒可饮用性和消费者满意度的感官驱动因素。
更新日期:2020-12-01
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