Agriculture, over-exploitation and urbanisation remain the major threats to biodiversity in the Anthropocene. The attention these threats garner among leading environmental NGOs (eNGOs) and the wider public is critical in fostering the political will necessary to reverse biodiversity declines worldwide. Here, I analyse the advocacy of leading eNGOs on Twitter, and show that it is dominated by the major threats of climate change and over-exploitation, and the minor threat of plastic pollution. The major threats of agriculture, urbanisation, invasions, and pollution are rarely addressed. Content relating to over-exploitation and plastic pollution is more socially contagious than other content. Increasing emotional negativity further increases social contagion, while increasing emotional positivity does not. Scientists, policymakers and eNGOs should consider how narrowly focused advocacy on platforms like Twitter will contribute to effective global biodiversity conservation. Article impact statement: Reversing global biodiversity declines requires focus on major threats, but leading environmental NGOs often focus on minor threats. This article is protected by copyright. All rights reserved.

中文翻译：

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环保组织在 Twitter 上宣传的焦点和社会传染性

农业、过度开发和城市化仍然是人类世生物多样性的主要威胁。这些威胁在领先的环境非政府组织 (eNGO) 和广大公众中引起的关注对于培养扭转全球生物多样性下降所需的政治意愿至关重要。在这里，我分析了领先的 eNGO 在 Twitter 上的倡导，并表明它受到气候变化和过度开发的主要威胁以及塑料污染的次要威胁的支配。农业、城市化、入侵和污染的主要威胁很少得到解决。与过度开发和塑料污染有关的内容比其他内容更具社会传染性。增加消极情绪会进一步增加社会传染性，而增加积极情绪则不会。科学家们，政策制定者和电子非政府组织应该考虑在 Twitter 等平台上进行的狭隘宣传将如何有助于有效的全球生物多样性保护。文章影响声明：扭转全球生物多样性下降需要关注主要威胁，但领先的环境非政府组织往往关注次要威胁。本文受版权保护。版权所有。